Narendra
Modi jee’s initiatives of Swachha Bharat, Toilet facilities for all… there are so
many of them now. Everyone individuals to Corporates, all have joined the
wagon. Everyone wants to contribute their part. It has gained a popularity as
good as freedom movement and this time its freedom from filth, freedom to live
a dignified life. Much appreciated. While this initiative was kicked off lot
many companies like Hindustan Unilever Limited ( HUL ) and others joined for the social cause.
Like HUL had initiatives driven around it, profit sharing on the product sales
(like Rs 5 contributed from each bottle of Domex), Awareness Initiatives, free
installation of Junipani Toilets and so on. It’s incredible effort. http://www.hul.co.in/sustainable-living-2014/ . I appreciate the management of
moving beyond Business and contributing its success to
community development. I
have pledged myself to throw away the imported house cleaners with bottles of Domex and have also clicked on the
site to know more about it…why not do it…it’s for a great cause.
Click for the Great Cause |
I hail from a village in Bihar and
have spent many summer vacations. My grandfather was a small farmer and we had
small earning and traded with grains (I can still remember traded a handful of wheat
for a sweet in my child hood). Also, sadly I was among the “grand” society of
people who defacated in fields, though it was not a compulsion, we had toilets even
before my birth. I believe I strongly believe that I am fully aware of the
reasons for not having a toilet, thanks to my frequent visits to villages.
When I seat back in an air conditioned
room and look at these new wave of initiatives, a question props again and
again :
“In a country like ours, where pride to live
with dignity, pride for the society, pride for the state you live in and above
all pride for the Country is still to settle in our fellow citizen, investing
into building these kind of infrastructure for people is worth? If we are doing
it, will we be able to create a sustainable infrastructure?”
Like any investment, a sponsor has
to look at many aspects. I strongly believe in analyzing this initiatives, and
ask
Why we do not have toilets Today?
Ask this question and we have so
many answers to it.
a. Behavioral Issue : They are happy the way they have been defacating
for generations. When you talk to these people, they would come out with reasons
like walking down to a field builds pressure, they would have a clean-open
environment and what not. This behavior has to change through education.
b. Men’s Dominance : Man’s
dominance in our society is a curse in one way. Unless these folks are not
convinced, they would not take a step. A wall, a Bush, a lamp post or an open
field is sufficient for a Man to urinate shamelessly. When this event happens many
time throughout the day, they just have to have a need to pass it, they would
find a place. Only a zip has to be opened sufficiently. Unless these people are
convinced they would not build toilets in their house as they don’t feel the
need of it. The same person spends for his Son’s education, paying for a movie
and spends heavily for as a dowry. But if he is not convinced he would not
build.
c. No place to Build a Toilet : sitting
in an air-conditioned or a well built houses, we think these people happily go
out to defacate and are careless. Ask a villager or a slum deweller, he would
sadly add that they hardly have a space to sleep. The reason is genuine, since
the days of slavery, jamindari, people buily huts and houses to just fit in,
live in. Do these people really have a place?
d. Community toilets can be a solution ?:
indeed, a Community Toilet can be an
answer. Then why one does not use it. Simple, most of the toilets whether in village,
cities or metros are dirty and full of filth, as there is no initiatives to
clean it and keep it usable. Have you seen public toilets where people would urinate
just outside the public toilets as they cannot get inside due to its worst
maintenance.
e. False class/caste feeling :This
again somewhere relates to Behavioral issues with some fraction as they would
not clean their community toilets themselves or even pour water to clean it, as
it is below their dignity or more
precisely related to caste and class.
f.
Community
toilets are not sustainable today: there are no
supplies of water and also draining of waste is a huge issue.
And many more
issues ….. and all points to a reason which is well observed in the society.
When
there are so many issues, why an investor, whether a funding company,
individual or a govt; should invest money in. May be investor is joining for a
Good social Cause. But the question remains
“are we investing in building a
social-strategic-sustainable infrastructures”?
If I had to invest I would have
built toilets with following in mind:
a. Community Toilets : for
every say 20-25 family there would be only 4-5 toilets. Build this nearest to
these clusters. Ladies and small children would have a small distance to go.
b. Connected Toilets : All
community toilets be connected to water supply system having a pump, an
overhead tank and distribution system. This would make a happy experience of
going to toilets as they would not have to carry water in their pots to a
place.
c. Cleaning Mechanism:
the society pays a small sum or an investor invests in cleaning personnel to
keep the same cleaned.
d. Appoint a service gatekeeper:
I see there are so many police personnel in the country, why can’t we have an
initiative where police is made as a Service Prefect for an area and he ensures
all services in the area are perfectly maintained by Municipality or the village
panchayat or any one responsible for the cleanliness in the area.
Once we build happy experience in
the community, slowly the behavior of people will change. They would leave
fields and bushes to grow healthy vegetables . Change in behavior of the
community will only help building a social-strategic-sustainable infrastructures. Then only
we can ensure Babli gets a clean toilet and gets a happy experience in life.
Penned for
http://www.domex.in/
Buiilding a Great Community : read on Toilet Academy click it ....read on.....
domex brought in smiling faces ... |
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